Category: Facebook

12
Nov
2013

Glenn Hughes Rocks Social Media


One of our clients, Glenn Hughes (Trapeze, Deep Purple, Hughes/Thrall, Black Sabbath, Black Country Communion), has just passed another milestone in his career, as a social media rock star!

Recently achieving 100,000 fans on his Facebook Page, he has learned to take advantage of this new medium, by reaching out to his fans worldwide, who in turn have hit the ‘Like‘ button on his Facebook Page and shared his content amongst their friends.

He accomplished this milestone, by being a good communicator, not just in keeping his fans up to date with his day-to-day activities, but by posting images and video, commenting and answering his fans questions, all in a timely manner.

In addition to his success on Facebook, he also has a strong following on a variety of other social networks, such as Twitter, YouTube, Pinterest, Google+, SoundCloud and most recently Instagram, to name but a few!

We congratulate him on his success and look forward to his next musical endeavor, which he has informed us (via social media), will be announced soon!

Meantime, you can visit his website where you’ll find links to all his social activities, as well as tour dates, and everything else Glenn Hughes related 😎

www.glennhughes.com

If YOU need advice or just general help with your social media strategy, get in touch with us and we can then offer you a variety of options to get your message across, whether it be for your personal profile, or your small or large business.

28
Jan
2013

Facebook Superfans Most Important Factor


Contrary to popular belief the most important statistic on a Facebook Page is not the amount of Likes, it’s not the “Talking About Us”, nor is it the engagement that occurs on Facebook. The Facebook “Like” button craze died off with the new changes that Facebook made by taking away the ability for brands to have landing pages. With the landing pages eliminated more brand pages seem to focus on engagement or better known as the “Talking About This Number.” As valuable as these numbers both are, they are not the most important number on Facebook. The most important number is actually the number of loyal fans which is a number not yet tracked by Facebook.

If your post contains a link and 200 people click that link your engagement number will stay the same even though the real proof of success for that post is really the amount of people that clicked it. Another problem is that we have all been brainwashed to focus on the number of fans but really the number of “fans reached” is more important because that lets you know if your message is effective.

The most important number is actually “Superfans” a term that is spreading among the social media sphere. Superfans are generally those who post frequently, share frequently, and answer questions on behalf of the brand. Superfans will become more and more vital to Facebook Pages due to the drop in engagement rates from changes in the EdgeRank Algorithm (which determines how many people see your post on their newsfeeds).

Every brand needs “Superfans” and unfortunately you cannot choose who is going to be a Superfan, it solely relies on the fans and their passion. The great thing is that you can start acknowledging and recognizing the efforts of those that make a home on your Facebook Page. Who knows maybe they will become Superfans? Also take the time to acknowledge any existing Superfans with prizes, gifts, or small tokens of your appreciation.