Facebook has recently released a lengthy, detailed guide for building a serious band/musician’s page.
This 40-page guide (links below) includes everything from the best top-level approach to debugging details. And, in between, tips on driving better traffic and engagement, managing logins, setting up analytics, and choosing plugins.
It’s the “Musician’s Playbook,” and it’s a serious guide for building something directly and independently.
This Playbook is meant to help you begin or refine some ideas and best practices for how to integrate social experiences into your direct to fan strategy to drive results.