Posts Tagged ‘Influence’

74% of Social Media users expect Help within an Hour

In: Social Media|Technology

12 Aug 2010

Web users are increasingly relying on social media for help in the event of disaster, according to a new report by the American Red Cross. Many Web users said they would use social media to seek help for themselves or others during emergencies, the report said, and those users expect first responders to be listening. [...]

Socialnomics : Social Media ROI

In: Social Media|Technology

10 Aug 2010

The rapid rate of change in digital innovation has caused CEO’s to feel EXTREMELY vulnerable around technology because it is something on which we have become VERY reliant, but which we understand and “control” so little, and this vulnerability leads to fear, and this fear to irrational decisions and suboptimal outcomes. When CEO’s don’t have [...]

Social Influence Marketing

In: Social Media

4 Aug 2010

Razorfish, the well known US digital agency have produced this interesting presentation on the value of social media as part of a combined marketing approach. They have coined the term Social Influence Marketing which is essentially a customer-centric approach to marketing. Social Influence Marketing Trends for 2010  


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