Category: Facebook


How To Manage Facebook Pages 2018 Algorithm Updates

In an effort to combat fake news, Facebook has overhauled what many will see in their News Feed, and that will change how businesses, brands, artists and bands post. Going forward the emphasis will be on what friends and family post first, and that will now rank their posts, videos and photos higher in the News Feed.

In essence, this means that person-to-person communication is prioritized because Facebook wants you to see more stuff from real people, not business. As a result, you will see fewer posts from Pages. But long and thoughtful replies from Pages will get a boost. Recorded videos will also not get nearly the weight they once did, and passive scrolling and low-quality engagement are now considered a bad thing.

What can you do to keep reaching your Fan base? It’s not as bad as it seems if you follow these points:

Use Live Video. Facebook seems to be putting an emphasis on live versus prerecorded video.

Create great content. You really have to think your posts through as anything frivolous just won’t reach many people anymore.

Encourage a genuine conversation. Anything that gets people commenting is good except if it’s “engagement bait.” What’s that? It’s goading people into reacting. A post that says, “Comment YES if you love rock as much as I do” will be screened and penalized. The conversation has to be real.

Ask your audience to choose “See First” in their preferences. This will make sure that they always see posts from your Page. They will need to click “Following” near the cover photo of your Page and “In Your News Feed” select “See First“. View the video below for a how to!

Paid advertising. While organic reach may be down, paid reach won’t change. Pay to promote a post if you think that it will get the engagement you’re looking for.

Create a group. There’s a lot more freedom to post within a group, if you can get enough people to join.

Every time Facebook rolls out a new change people freak out, but usually the change isn’t as ominous as it first seems. That will most likely be the case this time as well.


Glenn Hughes Rocks Social Media

One of our clients, Glenn Hughes (Trapeze, Deep Purple, Hughes/Thrall, Black Sabbath, Black Country Communion), has just passed another milestone in his career, as a social media rock star!

Recently achieving 100,000 fans on his Facebook Page, he has learned to take advantage of this new medium, by reaching out to his fans worldwide, who in turn have hit the ‘Like‘ button on his Facebook Page and shared his content amongst their friends.

He accomplished this milestone, by being a good communicator, not just in keeping his fans up to date with his day-to-day activities, but by posting images and video, commenting and answering his fans questions, all in a timely manner.

In addition to his success on Facebook, he also has a strong following on a variety of other social networks, such as Twitter, YouTube, Pinterest, Google+, SoundCloud and most recently Instagram, to name but a few!

We congratulate him on his success and look forward to his next musical endeavor, which he has informed us (via social media), will be announced soon!

Meantime, you can visit his website where you’ll find links to all his social activities, as well as tour dates, and everything else Glenn Hughes related 😎

If YOU need advice or just general help with your social media strategy, get in touch with us and we can then offer you a variety of options to get your message across, whether it be for your personal profile, or your small or large business.