Category: Facebook

12
Sep
2011

Facebook Musician’s Playbook

Facebook has recently released a lengthy, detailed guide for building a serious band/musician’s page.

This 40-page guide (links below) includes everything from the best top-level approach to debugging details. And, in between, tips on driving better traffic and engagement, managing logins, setting up analytics, and choosing plugins.

It’s the “Musician’s Playbook,” and it’s a serious guide for building something directly and independently.

This Playbook is meant to help you begin or refine some ideas and best practices for how to integrate social experiences into your direct to fan strategy to drive results.

If you want to view it online click here or simply download it [PDF].

01
Aug
2011

Facebook for Business

Last week, Facebook debuted a step-by-step online guide aimed at helping small businesses use the social networking site. The company is billing the new web page, www.facebook.com/business, as an “online education center” that gives directions on such things as how to set up a profile page, create targeted ads and deals, and interact with customer feedback online.

Facebook’s new business web page does not come along with any new features – it simply puts a lot of information that may be handy for small businesses in one place. Perhaps most importantly, it shows that Facebook encourages companies to use its service for company branding.

Facebook allows small businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing – word of mouth,” a Facebook spokesperson was quoted as saying. They went on to say, “We created this business portal to make it even easier for people to reach these objectives and grow.”

More over @ www.facebook.com/business