Diminishing social network site MySpace is about set to roll out a complete redesign of its homepage in an attempt to regain ground on Facebook and Twitter. The new interface, which is set to be rolled out globally today, sees the introduction of a friend news feed and an increased emphasis on sharing content across the site.
The story, which was covered as an exclusive, was broken by social media site Mashable the other day. Writing on the blog, Mashable’s Ben Parr commented:
“Christina Wodtke, General Manager of Social Networking at MySpace, told me that they have a lot of loyal users that have been with MySpace for a long time, but they haven’t really discovered all that MySpace has to offer. The new homepage is an attempt to show users, especially younger ones, what’s cool and interesting on the MySpace network.”
The news of the MySpace redesign comes at an uncertain time for the company, owned by Rupert Murdoch’s News Corporation group. Indeed, the site currently ranks 25th for internet traffic, is reported to have suffered a 49 per cent drop in users since 2007.
Elsewhere, Twitter celebrated another strong month after new research from ComScore suggested that the site had achieved a 109 per cent growth in web users over the year. The data, which examined hits to www.twitter.com, demonstrated that the online hub of the social networking site had risen in popularity in a number of worldwide regions.