Facebook is significantly more effective than other social networks as a platform for sharing content, claims content distributor GoViral.
It has revealed that the number of shares and subsequent actions such as commenting is almost five times higher on Facebook than on Twitter.
GoViral said for video content it distributed in the third quarter of 2010, the average number of interactions on Facebook was 5.64 per 1,000 views, while Twitter resulted in just 0.75.
Its research found that since Facebook introduced the “Like” button, which allows users to post links on their news feeds to content they enjoyed on third-party sites, the interactions with video content increased dramatically.
In Q1, Facebook had in 1.19 interactions per 1,000 video views, doubling to 2.27 in Q2 once the “Like” feature was introduced.
Similarly, research by YouTube and Ipsos MORI found that 11% of consumers had watched a video or ad about a product or brand on YouTube, and a similar amount (7%) had ’”Liked” a branded video on Facebook.
The YouTube research also found that although social networks are the main places people interact with content, increasingly they expect all sites to have social features.
According to the research, one in five users of BBC.co.uk view it as highly social and 30% would be happy to engage in a forum on the site. This is set to increase as 77% of younger web users (18-24-year-olds) described the web as social.
More @ www.goviral.com