Tag: 2018

08
Feb
2018

How To Manage Facebook Pages 2018 Algorithm Updates

In an effort to combat fake news, Facebook has overhauled what many will see in their News Feed, and that will change how businesses, brands, artists and bands post. Going forward the emphasis will be on what friends and family post first, and that will now rank their posts, videos and photos higher in the News Feed.

In essence, this means that person-to-person communication is prioritized because Facebook wants you to see more stuff from real people, not business. As a result, you will see fewer posts from Pages. But long and thoughtful replies from Pages will get a boost. Recorded videos will also not get nearly the weight they once did, and passive scrolling and low-quality engagement are now considered a bad thing.

What can you do to keep reaching your Fan base? It’s not as bad as it seems if you follow these points:

Use Live Video. Facebook seems to be putting an emphasis on live versus prerecorded video.

Create great content. You really have to think your posts through as anything frivolous just won’t reach many people anymore.

Encourage a genuine conversation. Anything that gets people commenting is good except if it’s “engagement bait.” What’s that? It’s goading people into reacting. A post that says, “Comment YES if you love rock as much as I do” will be screened and penalized. The conversation has to be real.

Ask your audience to choose “See First” in their preferences. This will make sure that they always see posts from your Page. They will need to click “Following” near the cover photo of your Page and “In Your News Feed” select “See First“. View the video below for a how to!

Paid advertising. While organic reach may be down, paid reach won’t change. Pay to promote a post if you think that it will get the engagement you’re looking for.

Create a group. There’s a lot more freedom to post within a group, if you can get enough people to join.

Every time Facebook rolls out a new change people freak out, but usually the change isn’t as ominous as it first seems. That will most likely be the case this time as well.

15
Jan
2018

Check Battery Cycle Count On A Mac Laptop

If you have a Apple MacBook, MacBook Air or MacBook Pro, you can check the battery cycle count to get an idea of overall battery health. Here’s how you can do that yourself, right from the macOS built in system management functions.

This works for all batteries in Mac laptop models.

• Pull down the () Apple menu and choose “About This Mac“.
• Click the “System Report…” button.
• Under Hardware, select “Power” and look for “Cycle Count” under the “Battery Information” portion.

The number shown is the cycle count of the current battery. A battery charge cycle is when the battery has been drained to 0% and then refilled to 100% of it’s maximum capacity. Knowing the cycle count is helpful if you suspect your battery is having problems retaining a charge. Apple says new notebook batteries are designed to retain 80% of original capacity after 1000 cycles. If your battery is performing at less than expected and is still under warranty, it may be a good idea to schedule an appointment with an Apple Genius.