Working to build employee engagement levels can allow companies to also improve their Social Media presence. Most modern workers are able to access media through a range of platforms, such as blogs, Facebook and Twitter, and it is highly encouraged that companies strive to use these employees as online “ambassadors”.
Most companies with high levels of employee engagement, are willing to spread good news about their company through Social Media platforms, as well as being more likely to defend their brand against any online criticism.
In addition, companies should not introduce restrictive Social Media policies in the workplace if they are worried about disgruntled employees spreading negative messages. It’s highly recommended they concentrate their efforts on boosting engagement levels instead.
Having good relationships with your employees and empowering them to use Social Media to talk about your company is only going to help you!